Adobe Firefly: What you need to know in 2024

Eager to learn about Adobe’s AI-based toolkit? Read this article for an Adobe Firefly overview, detailing the core nuggets of info you need to know. 

We’ll discuss:

• What is Adobe Firefly?
• Is there an Adobe Firefly app?
• Is Adobe Firefly free?
• Is Adobe Firefly safe?
• What is the Adobe Firefly text-to-image model?
• How does the Adobe Firefly video model work?
• What is Adobe Firefly Generative Fill?
• What is Adobe Firefly Generative Extend?

What is Adobe Firefly?

Adobe Firefly is a generative AI collection created and published by Adobe, available online and in-app. Together, these features empower users to generate and edit assets for their projects. 

Adobe Firefly is split into four models. They are:

• Firefly Image model: This covers AI tools mainly found within Adobe Photoshop, Express, Substance 3D, and Lightroom. Part of the Image model’s power lies in its ability to generate visual content based on text prompts, both in-app and online. Users can also remove and change backgrounds in Adobe Stock images before downloading them — not bad, right?
• Firefly Design model: This covers AI tools broadly spread across Adobe Express and InDesign. Social media assets, fliers, brochures, text effects, eBooks, and more can be created with a little help from the Design model. 
• Firefly Vector model: This covers AI tools in Adobe Illustrator. You can generate, adjust, recolor, and publish vectors based on text prompts. 
•  Firefly Video model: This covers text- and image-to-video generation and editing tools, based in Adobe Premiere Pro and online. At the time of writing, Firefly Video’s generative AI function is in beta mode. 

Is there an Adobe Firefly app?

Adobe Firefly has a web-based app — you can find it here. However, some of its more granular tools are collected under various Adobe apps, as we touched on above. We’ll explain where to find the main ones throughout this article. 

Is Adobe Firefly free?

Certain elements of Adobe Firefly are free. If you’re on a free Creative Cloud, Express, or Firefly plan, you’ll receive a small amount of generative credits per month. 

These credits can be spent on playing with, experimenting with, and creating assets with Adobe Firefly. Paying users will enjoy more freedom, be rid of the Adobe watermark, and have more credits to spend — this costs $4.99 per month. Paying Creative Cloud subscribers will also be given generative credits. 

Is Adobe Firefly safe?

According to Adobe, Firefly’s generative assets are trained on properly licensed and ‘copyright-free’ content. This includes media from Adobe Stock, and public domain content for which the license has expired. 

Any content generated with Adobe Firefly is not trained on Adobe user content. Adobe states that content produced using these tools can be safely used for commercial projects, unless said tool states otherwise.

When it comes to copyrighting content created with Adobe Firefly, you’ll need to contact a legal service provider in your area. Laws concerning AI differ across the world, meaning that one country’s rules could be different to another.

What is the Adobe Firefly text-to-image model?

The Adobe Firefly text-to-image function is called Firefly Image, and is available online through your desktop or mobile browser. It can also be used directly in Photoshop. 

Firefly Image works in a similar fashion to other AI image generators you may have used. Head to the site, log in, and type in your image prompt. The image will take a few seconds to load, and you should be presented with several variations of your prompt. 

It also uses a Generative Match function, which allows users to choose a reference image or upload their own. This is great for bouncing branded asset ideas around, as Firefly Image interprets the text prompt based on the selected image’s style. 

Firefly Image is available for free. If you opt for the free plan, you’ll have 25 monthly image credits to play with, and your exported images will be watermarked. Bump up your subscription to the $4.99-per-month Premium plan, and you’ll remove the watermark and receive 100 monthly image credits.

How does the Adobe Firefly video model work?

Adobe Firefly Generate Video is an upcoming AI video generator. It works pretty much the same as the above Firefly Image: input a text or image prompt, then browse the results. 

You can generate 2D video, 3D video, animation, lens flare, text graphics, next-level camera motion, and more — sounds juicy. There’s currently a waiting list for the beta version, which you can sign up for here. Generate Video is a web-based model. 

What is Adobe Firefly Generative Fill?

Adobe Firefly Generative Fill is the engine behind Photoshop and Express’ Generative Fill function. This is a handy tool that allows users to fill areas of an image with ‘new’ visual information, all based on a text prompt. You can also remove unwanted elements and expand the image. 

If you’d like to try Firefly’s Generative Fill but don’t have access to Photoshop or Express, don’t sweat it. A simpler, web-based version is available for free here. 

What is Adobe Firefly Generative Extend?

The Adobe Firefly Generative Extend tool is available in Adobe Premiere Pro. As long as your video is longer than two minutes, the tool can mimic what B-roll might otherwise do, creating additional footage, room tone, and sounds. 

It’s worth noting that the Generative Extend tool doesn’t apply to music. But if you do need to extend a musical passage or seamlessly loop a beat, you can use Epidemic Sound. 

Our Create Versions tool is available in our integrated Adobe plugin, Premiere Pro, DaVinci Resolve Studio, and online. Use it to tailor your soundtrack to the closest frame — accept no substitute.

And now that you know what Adobe Firefly is, how it works, and how it can fit into your workflow, why not take a moment to consider your content’s music? After all, the soundtrack can make or break your content — why let one needle-drop derail your project? Epidemic Sound’s got you covered.

Our catalog is high-quality, affordable, safe, and available directly within Adobe’s editing suite. An Epidemic Sound subscription goes beyond royalty-free music, removing the headache of licensing and freeing you up to do what you do best.

You can enjoy the safety of our license hand-in-hand with our massive catalog of 50,000 tracks, covering just about every genre you can think of. You’ll also gain unlimited access to our advanced search functions — finding the right sound’s never been easier.

It’s better than royalty-free. It’s worry-free. Get started with Epidemic Sound below.

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