The hottest TikTok trends right now: September 2026
Explore the latest TikTok trends with Epidemic Sound’s social media experts.
Another month, another absolutely wild time online. Join Epidemic Sound’s community managers, Madie Hooker and Leo Lukic, as they break down three of the latest TikTok trends.
Trend 1: You were bought
It’s 2026. Let’s be real. If someone sends you a link saying “you have to see this,” but it’s just the music video for Rick Astley’s Never Gonna Give You Up…that’s still funny. We don’t make the rules.
This harmless clickbait is a throwback to online culture’s early days; in an era of low-effort content and quote-unquote fake news, it’s more welcome than ever. That’s why the “I just spent $1 for one view. You were bought” meme’s trended for over a month. It’s clearly untrue, poking fun at viewers as Clean Bandit & Zara Larsson’s Symphony twinkles in the background.
@jul.roseee hai welcome #browniebatter ♬ originalljud - Hannes
Trend 2: Grrr, Mondays
The scale and pace of social media nowadays can seem overwhelming. If you’re a small brand or solo creator, it’s easy to feel like a tiny fish in an endless ocean.
Folks on TikTok have turned that into something positive, something that’s theirs. Experiencing an existential crisis, posting into the void, or obsessing over a trend nobody else knows about? Use this soundbite from Ted 2 and embrace the chaos.
@mrleeo9 #fyp#Lee ♬ original sound - Alexy
Trend 3: We can’t all be matcha girls
Matcha’s made a comeback over the last few years, fending off competition from the likes of Dubai chocolate and Japanese cheesecake. The green tea powder’s staying power stems from its health benefits, giving fitness influencers and wellness-minded viewers something to come back to.
But we can’t all be matcha girls. Some of us are hot-dog boys, M&M girls, and pretzel people. And we’re proud of it. If you prefer late-night snacks to break-of-dawn workouts, this trend’s for you. Post that snack with your head held high.
@devvvyyyyyyyy 8 franks, no ocean #xyzbca #hotdogs #hotdogsummer ♬ Ain't In LA - ADÉLA
As these trends suggest, the internet moves fast. Whether you’re the ultimate clickbait troll or a clean-eating brand, people need a reason to stay with your content.
Epidemic Sound gives them one more reason. More than 55,000 tracks made by real artists. 250,000 broadcast-grade sound effects. Smart tools to help you find, edit, and sync music to your video.
Globally cleared licensing. No surprises. Get started with Epidemic Sound below and tell your best story, your way.
For content longer than one minute, just add the music with a third-party app like CapCut. TikTok won’t mute it.
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