The hottest TikTok trends right now: July 2026
Explore the latest TikTok trends with Epidemic Sound’s social media experts.
Another month, another absolutely wild time online. Join Epidemic Sound’s community managers, Madie Hooker and Leo Lukic, as they break down three of the latest TikTok trends.
Trend 1: The Kumar Method
For a hot minute, all TikTok could talk about was a retired accountant called Kumar. He started his channel with a scorched-earth mission statement: “This is a message to all finance bros. My name is Kumar, I’m a retired accountant, and I’m gonna steal your jobs by becoming the biggest accounting influencer in the world.”
The presentation had people hooked. Razor-sharp edits, simple red text, trap beats, that evil-genius-in-his-lair vibe. It was the perfect set-up, offset by Kumar’s wife dropping in and urging viewers to subscribe. The format went viral to the point that Zach King, one of the most-followed people on TikTok, jumped on it.
People bought into Kumar. Even if they genuinely wanted finance tips, it was his charm that reeled them in. But then The Kumar Method channel did something unimaginable. They “killed” Kumar.
He’s been replaced by Cyrus, a shirtless guy aggressively sharing negotiation tactics. Audience reactions are split; nobody knows if this is the end of The Kumar Method, part of a wider narrative, or some sort of AI experiment. We’re still holding out for a Kumar comeback.
@thekumarmethod you have been WARNED #accounting #retired #cpa #finance #edit ♬ original sound - TheKumarMethod
Trend 2: Saxophones getting louder
Saxophones getting louder isn’t a mid-2000s emo band your cousin used to like. It’s a trend that uses the sax from the 1991 film, Boyz n the Hood, to signpost something going wrong. It sounds frantic. Uneasy. Clearly ripe for a TikTok meme.
And sure, the designer bag below has seen better days. But at least it’s just getting wet and not being shot by Laurence Fishburne.
@mads_bertram I saw the light 😮💨
♬ original sound - Tyra
Trend 3: Do you understand the words that are coming out of my mouth?
If you’re not familiar with Rush Hour, it’s a 1998 buddy-cop movie starring Jackie Chan and Chris Tucker. Most of the jokes come from Chan and Tucker misunderstanding each other, or Tucker being willfully ignorant; this TikTok trend is based around the latter.
When Tucker’s character meets Chan’s, he wrongly assumes that Chan doesn’t speak English — or “American,” as Tucker calls it. His delivery of the line, “Do you understand the words that are coming out of my mouth?” has now become a lip-synced TikTok meme, usually backed by Willow Smith’s Wait a Minute!.
@elsaajapasal cici sayangku ♡
♬ оригинальный звук - change yourself
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For content longer than one minute, just add the music with a third-party app like CapCut. TikTok won’t mute it.
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