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Social media trends to jump on in 2023

2023 is set to be a big year for social media trends on TikTok, YouTube, Instagram and Facebook. Let’s dig into those trends now.

Alec Chillingworth

• 4 min read
Looking at new social media trends

2023 is set to be a big year for social media trends on TikTok, YouTube, Instagram and Facebook. Let’s take a look at those trends now!

Social media is an ever-changing beast, like Flubber, or a chameleon that charges money for advertising. In 2023, around 4.7 billion people use social media, which is around 60% of the world’s population. That’s a whole lot of clicks, likes, shares, and potential fans or customers!

Mobile isn’t exactly one of the latest social media trends, but it’s becoming even harder to ignore. Almost everyone (91% of us, to be precise) uses social media via a handy little phone rather than a computer, and they clock up an average of two and a half hours’ worth of daily browsing. With that in mind, let’s cover the key trends for the main social media platforms.

Filming something for TikTok

What was the fastest-growing social media platform in 2022?

TikTok is the fastest-growing social media platform at the moment, boosting its user rate in the US by a mind-boggling 105% over the past couple of years. Around 34% of TikTokers post videos once a day, proving it’s more than just the new kid on the block!

TikTok’s grown so much since the days of Arnold Schwarzenegger chasing a miniature pony – it’s a powerhouse of a platform. Some of the trends for 2023 include:

  • More focus on hashtags
  • Paid advertising 
  • Improved search functionality
  • Increased momentum for Duets and Stitch-based content
  • Expansion of TikTok LIVE

For a full run-down of 2023’s TikTok trends, check out this article.

Man doing a TikTok dance

Despite Instagram's growth, it’s still considered a fuzzy, intimate platform. After all, 1.5 billion monthly users can’t be wrong. Some 2023 social media trends for the Gram cover:

  • A stronger focus on Instagram Reels
  • Boosted content becoming more of a ‘thing’
  • Branded memes
  • Value-based, inclusive trends and content

If you want to dig a little deeper, read our guide to Instagram’s 2023 trends here.

YouTube is the second most-visited website in the world, after its parent company, Google. It hogs around 25% of worldwide mobile traffic every month, making it a valuable tool for any content creator, business, or advertiser. Some of YouTube’s hot 2023 trends are:

Our full guide to 2023’s YouTube trends is available here.

Man filming for YouTube

Facebook’s seen as the old reliable nowadays, but that doesn’t mean it’s an old dog with no new tricks. More than 80% of people access the platform solely through mobile, proving it’s moved with the times and kept up with competitors. It’s also the world’s most widely used form of social media. Some of Facebook’s key trends for this year include:

  • A greater focus on Facebook Stories and Live
  • Chatbots
  • The metaverse
  • Bigger buzz surrounding Facebook Ads
  • Users forcing brands to become more diverse and value-driven

For a deeper dive, take a look at our article on Facebook’s 2023 trends.

So, you’ve had a look at the latest social media trends for the year. The jury's out on what the next big thing will definitely be – could Lemon8 take off, will video-to-video AI dominate your feed, or will 2023's hottest platform trend be something else entirely?

You can never be 100% sure. But if you want to create content, regardless of platform, one thing you can do is sort out the perfect tune. After all, bad music kills good video.

Most video content you shoot will require a soundtrack, and securing the necessary rights and licenses can be a pain. Let us help you out there.

Our catalog is high-quality, affordable, and safe. An Epidemic Sound subscription goes beyond royalty-free music, removing the headache of licensing and freeing you up to do what you do best. You can enjoy the safety of our license hand-in-hand with our massive catalog of 50,000 tracks, covering just about every genre you can think of. You’ll also gain unlimited access to our advanced search functions — finding the right sound’s never been easier. 

It’s better than royalty-free. It’s worry-free. Get started with Epidemic Sound below.

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