Stand out with sonic branding
Sonic branding sets your brand apart from the pack — it’s part of a cohesive voice, an identity. Done well, it can be just as integral as visual branding.
What is sonic branding?
Much like visual branding, sonic branding is a strategic asset that highlights your brand’s distinct value and personality, differentiating your offering from competitors.
This is done through a curated catalog of brand-associated sounds and music: everything from bespoke sound logos or tracks, to playlists curated for specific brand communications.
Sonic branding matters
Similar to a stylized look or feel, great sonic branding tells stories. Music and sound effects transcend language, giving customers and potential clients a snapshot of your brand in an instant.
Music is an emotional tool that your brand can use to unlock customers’ recall. With a soundtrack accompanying your storytelling you can effectively communicate your message, stay true to who you are across all platforms, and build a lasting relationship with your audience.
How can Epidemic Sound help you soundtrack your brand?
Epidemic Sound’s Music Curation team is with you every step of the way, supporting with interactive sound workshops, curated playlists, trend-spotting, and more. Their expert branding knowledge, and data-driven approach will help your brand build and follow a detailed, tailor-made sonic branding playbook.
The Music Curation team can help you:
- Create custom tracks,
- Build a unique audio logo to tie your new sound together,
- Shape curated brand playlists,
- Develop sonic profiling and strategic direction to get the most out of your sonic brand.
Our entire catalog comes with a lifetime of limitless usage — once it’s cleared, it’s cleared forever. Amplify your identity, campaigns, and content with Epidemic Sound today.
How Epidemic Sound helped develop Interbrand’s sonic identity
Interbrand partnered with Epidemic Sound to craft a sonic identity for a leading energy company as part of a major rebrand. By combining in-depth research with creative workshops, Epidemic Sound helped define the brand’s musical DNA.
The result? A sonic branding playbook, a curated music catalog, a hero track for the launch of their refreshed brand, and a distinctive sound logo. All designed to energize the brand’s presence and connect emotionally with their audience.
A quote
“Defining a brand’s sound requires objective principles. Epidemic Sound helps brands achieve consistency across touchpoints by guiding them through this process.”
Sue Daun
Executive Creative Director at Interbrand
More on sonic branding
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