Slate x Epidemic Sound case study soundtracking hero

Slate elevates podcast storytelling with world-class soundtracks

Since 1996, Slate has delivered award-winning commentary on politics, culture, and more. With 20 podcasts in production, Slate partnered with Epidemic Sound to enhance their storytelling with seamless, professional soundtracks that resonate with audiences worldwide.

Background & challenge

As a trailblazer in digital media, Slate needed a soundtracking solution that could meet their high production standards, reduce licensing complexities, and support tight production schedules while maintaining creative and narrative integrity. They were looking for a sound partner with efficient tools and tracks that matched the quality of their content.

Solution

Slate chose Epidemic Sound as their music and sound partner, valuing the intuitive platform, expansive catalog, and flexibility to customize tracks with stems. Producers can now efficiently find music to both enhance ads and enrich narratives, leveraging the platform’s music discovery tools to filter and refine their search, as well as craft sonic identities for individual podcast shows highlighting their unique tone and style.

Results & impact

Epidemic Sound has become a vital part of Slate’s podcast production workflow, streamlining processes, enhancing creative storytelling, and removing licensing issues.The intuitive platform enables producers to find tracks quickly, saving them time and allowing them to focus on crafting seamless listening experiences and cohesive narratives that elevate their podcasts' overall quality. With Epidemic Sound, Slate can consistently hit the standards of what great podcasts should sound like, enhancing both professionalism and audience engagement.

Sound for storytelling

Hear how Slate brings stories to life with music and sound in their podcasts.

Customer highlight

Customer highlight

Slate relies on Epidemic Sound’s high-quality music and sound to enhance their storytelling, with a contemporary catalog that helps producers build atmosphere, guide stories, and keep listeners engaged.

A standout example of this is Slate’s work on an ad campaign for the UNHCR. Leveraging Epidemic Sound’s carefully categorized library, organized by style and mood, they selected tracks that conveyed a hopeful message while also capturing the gravity of a serious situation, hitting deeply emotional notes.

Whatever the story calls for, Slate knows they can find it with Epidemic Sound.

Ben Richmond, Senior Director of Podcast Operations at Slate

"For someone with tight deadlines, quickly getting a sense of a track and finding the right fit always comes in handy. Epidemic Sound keeps production fluid and creative."

Enterprise

  • Full creative freedom
  • Fast music discovery
  • Coverage for all platforms