ATP Media streamlines global broadcasting with PRO-free music licensing
ATP Media, a leader in tennis broadcasting, streamlined music licensing with Epidemic Sound's PRO-free licensing and extensive catalog, simplifying their processes and eliminating administrative headaches.
The challenge
With over 200,000 hours of tennis coverage across 220+ territories, ATP Media requires a vast and diverse music selection for their broadcast productions. With their previous music provider, they faced challenges with public performance rights and the administrative burden of cue sheets. They needed a solution that would simplify music licensing, provide access to a wide range of tracks, and streamline their production workflow.
The solution
Epidemic Sound’s PRO-free licensing model was the ideal solution, as it eliminated the need for public performance rights and cue sheets. This allowed ATP Media to focus on content production without worrying about administrative hassles. ATP Media could quickly source 50 to 100 tracks for each production from the daily updated catalog, even under tight deadlines. The collaboration with Epidemic Sound’s music curators further ensured that the music selection aligned with ATP Media's brand and resonated with the tennis community.
Results & impact
ATP Media partnered with Epidemic Sound to streamline music licensing and enrich their broadcasts. By eliminating cue sheets and music reporting, ATP Media estimated that they saved one hour per production, amounting to over 60 hours saved every year. Collaborating with Epidemic Sound's music curators enabled them to incorporate trending music, particularly electronic music, resonating with their audience. The vast music catalog and user-friendly platform further simplified music discovery, ensuring ATP Media always found the perfect track.
Experience the world of tennis broadcasting
Hear our music in action and experience ATP Media’s latest promo clip, where the rhythm of the game meets carefully curated sound.
Customer highlight
ATP Media quickly became big fans of the 'Find Similar' feature, using it to effortlessly discover new tracks and artists that suit their audience. They found that the recommendations worked perfectly, making this tool an invaluable part of their workflow. It ensures their broadcasts always feature fresh and engaging tracks that complement the excitement of world-class tennis.
Richard Byles, Producer at ATP Media
"When I told the team there were no more cue sheets, a big cheer went across the room. We’re very happy not to go through that laborious process – it saves us over 60 hours every year."
DISCOVER ENTERPRISE
- Global coverage with all rights included
- Expansive catalog with easy discovery
- Efficient workflow for tight deadlines
- Strategic music selection for fan engagement