BabyBjörn uses curation services to find the perfect track
BabyBjörn partnered with Epidemic Sound to elevate their brand story through music. The music curation team helped develop a heartfelt soundtrack for BabyBjörn’s ‘Always By Your Side’ campaign, seamlessly aligning sound with their message.
Background & Challenge
As a global leader in high-quality children’s products,operating in 50 markets, BabyBjörn sought a soundtrack that would capture their creative vision and emotionally resonate with their audience. Music played a crucial role in their brand story, and they needed expert guidance to find the perfect track that conveyed the emotional highs and lows of parenting.
Solution
BabyBjörn’s marketing team collaborated closely with Epidemic Sound’s music curation team to craft a detailed music brief. With direction from the curators, they explored various genres and moods, ultimately selecting a soulful track that fit perfectly with their brand message.
Results & Impact
The collaboration enabled BabyBjörn to enrich their campaign with a soundtrack that resonated emotionally and creatively. The ‘Always By Your Side’ campaign was successfully launched across multiple platforms, helping BabyBjörn connect with their audience through a heartwarming, music-driven narrative.
Experience emotional storytelling
In the ‘Always By Your Side’ campaign, BabyBjörn captured the emotional highs and lows of parenting, using music to perfectly complement their brand message. Watch the campaign: ‘Always By Your Side’
Customer highlight
The key highlight for BabyBjörn was entrusting music direction to Epidemic Sound's music curation team. With experts managing track selection based on mood and lyrics, BabyBjörn could focus entirely on their creative vision, confident that the soundtrack would seamlessly elevate their brand story.
Anna Ekman, Visual Creative/Brand
"Working with Epidemic Sound is a textbook example of a great music collaboration."
DISCOVER ENTERPRISE
- Expert music curation for emotional storytelling
- Seamless integration of music into brand campaigns
- Collaborative music direction for consistent brand sound