Glanbia finds trending tracks for influencer content

With consumers in 150+ markets, video content is an important part of Glanbia’s marketing strategy. Their extensive social media presence and high content output required a reliable source of high-quality music for both in-house and influencer-generated content. They sought a solution that would ensure copyright compliance and provide a diverse music selection to improve content engagement.

Glanbia partnered with Epidemic Sound thanks to the wide music selection for their various brands and influencers, a fast and fun music discovery process, and a dedicated customer success manager who can share best practices and tailored music recommendations. The license and collaboration functionality enabled Glanbia to take their influencer management to the next level through curated playlists and access management for their global network of influencers.

With Epidemic Sound, Glanbia has streamlined its content creation process and elevated its social media presence across a multitude of owned and influencer channels. Through full license coverage and personal support with regular insight into music trends, the partnership has enabled them to confidently distribute content across platforms, driving engagement and strengthening their brand identity.