Interbrand develops their sonic identity
Interbrand, a global brand consultancy, partnered with Epidemic Sound to define the sonic identity and music strategy for a leading energy company, aiming to create a sound that resonates with their brand values and goals.
Challenge & background
Interbrand sought to develop a comprehensive sonic identity and music strategy for their client, a prominent player in the energy sector, as part of a bigger rebrand. The goal was to establish a unique and recognizable sound that would not only reflect the brand's commitment to the future of energy but also connect with their target audience on an emotional level.
Solution
Epidemic Sound collaborated with Interbrand to conduct in-depth research, analyzing the brand's existing perception in the market, as well as music and genres associated with YouTube hashtags. In doing this, Epidemic Sound helped identify gaps between the current and the desired state, and opportunities to leverage music intentionally. Through workshops and collaborative sessions, they explored the functional and communicative aspects of sound, defining the desired emotions, actions, and values to be conveyed.
Results & impact
The partnership resulted in a comprehensive Sonic Branding Playbook, providing guidance on music usage across all brand touchpoints. A curated music catalog was created, offering high-quality tracks for diverse communication needs. Additionally, a hero track was produced to accompany the rebrand launch video, and a distinctive sound logo was composed to enhance brand recognition.
To represent their investments into future energy solutions, Interbrand’s client leaned into electronic music and organic classical sounds in their sonic branding strategy. Discover Epidemic Sound’s electronic music selection in the video.
Customer highlight
Interbrand, renowned for its brand strategy and consultancy expertise, recognized the importance of a cohesive sonic identity in enhancing brand perception and engagement. By partnering with Epidemic Sound, they successfully crafted a sonic strategy that aligned with their client's vision and values, contributing to a powerful and impactful rebranding initiative.
Sue Daun, Executive Creative Director at Interbrand
"Defining a brand's sound requires objective principles. Epidemic Sound helps brands achieve consistency across touchpoints by guiding them through this process."
Discover Enterprise
- Bespoke sonic branding strategies
- Data and trends paired with expert guidance
- Curated playlists cleared for all channels