Wasa finds their authentic brand sound
Wasa, a 100-year-old Swedish food brand, partnered with Epidemic Sound to redefine their global identity through music. The "Sounds good" platform successfully blended Scandinavian heritage with global appeal, enhancing their brand storytelling.
The challenge
As part of the Barilla Group, Wasa aimed to expand globally while maintaining the essence of their traditional roots. They needed a brand sound that was authentic to their product and culture, yet flexible enough to resonate with a broader, global food audience.
The solution
Wasa collaborated with Epidemic Sound to craft a brand sound that embodied both tradition and innovation. Epidemic’s music curators built a custom music catalog of around 100 tracks by Swedish artists, handpicked to align with Wasa’s brand values.
Results and impact
With Epidemic Sound’s comprehensive music license covering their 15 core markets, Wasa distributed content effortlessly across borders and customized tracks to fit their specific needs.
Experience the Wasa campaign
For a recent campaign, they collaborated with Epidemic Sound and Swedish artist Pär to fine-tune a track, ensuring perfect alignment with their brand narrative. Watch the campaign: Wasa - Få smak på det hårda livet.
Customer highlight
Wasa sought a distinctive brand sound and finding it in Epidemic Sound's extensive music catalog. The music curators worked closely with the Wasa team to pinpoint the perfect sound that aligned with their brand. Through ongoing collaboration, Epidemic Sound continues to refine and evolve Wasa's audio experience, ensuring it remains a powerful reflection of their brand identity.
Jakob Osborne Edman, Senior Global Brand & Communications Manager
"With our strong partnership, we’re able to do things faster, easier, and more authentically."
DISCOVER ENTERPRISE
- Custom brand sound and curated playlists
- Full licensing for all platforms and markets
- Expert music supervision for creative projects