Min Stora Dag moves audiences with music-driven campaigns
Min Stora Dag (My Special Day) is a Swedish non-profit bringing joy to critically ill children by fulfilling dreams. Partnering with Epidemic Sound, they craft music-driven campaigns that inspire, resonate emotionally, and deepen connections to their mission.
Background & challenge
Min Stora Dag produces a variety of creative content, from heartfelt stories to high-impact campaigns, aimed at raising awareness and support for their mission. With content including both professional productions and home videos, sound is an important element to craft a cohesive and emotional narrative that touches deeply. They needed versatile, high-quality music that achieved the right emotional tone and enhanced storytelling across social media, TV, and internal presentations while simplifying budget planning.
Solution
Min Stora Dag partnered with Epidemic Sound to streamline their music sourcing process and ensure their soundtracked content could be shared across TV, social media, and other platforms without additional licensing costs. Using the intuitive platform, the team can search by mood, genre, or keywords to quickly find tracks tailored to their needs. Features like stem downloads allowed for seamless integration of music into their projects, while recommendations based on personal playlists enabled the team to perfect their sound expression.
Results & impact
Min Stora Dag elevated the quality of their videos while significantly reducing production time through efficient music discovery. Epidemic Sound’s cost-effective licensing model with a large catalog of ready-to-use tracks also allowed the organization to allocate more resources to their mission and increase their campaign reach across more platforms. Additionally, by using original tracks created by emerging artists that feel true to each narrative, Min Stora Dag was able to build deeper emotional connections to their audiences.
Experience the holiday campaign
In their Christmas campaign, the license and music selection played a crucial role in driving campaign reach and engagement. The team selected from an expansive library of seasonal music to find tracks that perfectly complemented their diverse content pieces. They ultimately used two tracks with distinct expressions: one that conveyed a cozy and seasonal vibe, and another that offered a more sentimental tone to evoke heartfelt emotions. Both tracks were published with all rights included across social media, TV, SVOD, radio, and partner websites.
Customer highlight
Epidemic Sound has enabled the team at Min Stora Dag to craft soundtracks that authentically reflect their brand identity. By defining core sound expressions and curating dedicated playlists of hero tracks for these, they’ve streamlined music discovery. Leveraging playlist-based recommendations, the team consistently finds tracks that align with their unique vibe, ensuring cohesive and on-brand content for ongoing production.
Karolina Genberg, Team Lead Marketing & Communications, Min Stora Dag
"Epidemic Sound allows us to craft the emotional storytelling our mission demands, whether it’s hope, drama, or inspiration. Their platform has become a vital tool for us – we can’t do without it."
Discover Enterprise
- Vast music catalog
- Coverage for all platforms
- Fast music discovery