BabyBjörn Enhances Brand Storytelling with Epidemic Sound's Music Expertise
BabyBjörn partnered with Epidemic Sound to enhance their brand story through music. By working with the Music Curation team, they created an emotional soundtrack for their "Always By Your Side" campaign, perfectly aligning sound with their message.
The challenge
As a global brand leader for high-quality children’s products and operating in 50 markets, BabyBjörn wanted a soundtrack that could match their creative vision and connect with audiences emotionally. Music was a key element in their brand story, requiring expert support to find the perfect track for their campaign to emote the highs and lows of parenting.
The solution
BabyBjörn’s marketing team collaborated closely with Epidemic Sound’s Music Curation team to craft a detailed music brief. With direction from the curators, they explored various genres and moods, ultimately selecting a soulful track that fit seamlessly with their brand message.
Results and Impact
The collaboration enabled BabyBjörn to enhance their campaign with a soundtrack that resonated both emotionally and creatively. The “Always By Your Side” campaign was successfully launched across multiple platforms, helping BabyBjörn connect with their audience through a heartwarming, music-driven story.
Experience emotional storytelling
In the Always By Your Side campaign, BabyBjörn captures the emotional highs and lows of parenting, using music to perfectly complement their brand message. Watch the campaign: Always By Your Side.
Customer highlight
The highlight for BabyBjörn was entrusting music direction to Epidemic Sound’s expert music curation team. With professionals handling track selection in regards to both mood and lyrics, BabyBjörn could focus fully on their creative vision, confident that the soundtrack would seamlessly enhance their brand story.
Anna Ekman, Visual Creative/Brand
"Working with Epidemic Sound is a textbook example of a great music collaboration."
DISCOVER ENTERPRISE
- Expert music curation for emotional storytelling
- Seamless integration of music into brand campaigns
- Collaborative music direction for consistent brand sound