Veloce Esports scales global content production
Veloce Esports & Racing, a global network redefining sports, gaming and new media, partnered with Epidemic Sound to transform their audio strategy and enhance storytelling across platforms in order to deliver impactful experiences.
Background & challenge
With 650 million monthly views across platforms for world-class esports teams, professional gamers and brands, Veloce’s content includes everything from fast-paced esports live streams to cinematic documentaries. To help Veloce manage and scale their global content production, they needed a solid music license that covered them across all platforms, as well as high-quality music and sound effects that could adapt to the brand’s evolving content style.
Solution
By partnering with Epidemic Sound, Veloce gained access to an extensive music catalog under one agreement, along with dedicated support from a customer success manager and music curator. This partnership enabled Veloce to find the perfect music for any project, from subtle background cues to dynamic tracks, as well building an audio identity for a major esports series with an iconic theme song. With Epidemic Sound’s solid music license at the core, Veloce can now confidently soundtrack and publish content at scale across social media, broadcasts, and live events.
Results & impact
Veloce’s workflows have been streamlined thanks to Epidemic Sound’s music discovery tools, enabling them to find the right sound faster which is crucial given their high content output. The partnership has also enabled Veloce to elevate storytelling on projects by working closely with music curators to define a specific sound. They can now focus on delivering impactful content to their partners across their media network completely worry-free with the added peace of mind that all Epidemic Sound artists are fairly compensated for the music they create.
The sound of racing
During their Extreme E season finale, the Veloce team created an impactful soundtrack to capture the experience of the race in Chile. A close integration of music and sound into the pacing of the video helps build suspense and enhance the action.
Customer highlight
Veloce has developed a strong partnership with their Epidemic Sound team, enabling them to achieve impactful results in soundtracking. With dedicated support and regular check-ins, Veloce effectively utilizes the platform to craft music solutions that elevate their projects. By collaborating closely on music briefs, Epidemic Sound’s curation team delivers tailored options that align seamlessly with Veloce’s vision and set the perfect tone for their strategic initiatives.
Will Curtis, Head of Content & Socials, Veloce Esports & Racing
"Epidemic Sound's music is beautifully produced with a wide range of artists, so you'll always find something that works. Our content reaches huge audiences, and that deserves a soundtrack to match."
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